About us

Let me tell you guys, this place is AAAA-MAAAAAA-ZING- I am blown away by their professionalism and knowledge. Omgosh, the service that I received from Rudina was SPECTACULAR - she KNOWS what she is doing. WOW! She was super gentle with my eyebrows and made sure that I was very comfortable. My eyebrows were extremely damaged but Rudina made an impossible work- she gave my eyebrows a new life. I have to tell you guys it was not so easy for me to trust anyone with my brows, given that I had a terrible experience in the past at a different salon. Since then, I would refuse to go anywhere to do my eyebrows, however,I looked at Urge4beauty’s “before” and “after” pictures and I decided to give it a try. I do not regret! I am very happy and satisfied with the result I got! Rudina, thank you very-very much for your amazing work and professionalism. You took so much time to fix the mess that I had. My eyebrows never looked this good before. You are the BEST! From now on, you are the only person I would trust my eyebrows to.

I came into Urge4Beauty on a whim after trying to find places to get a wax within walking distance from my apartment. I saw the high reviews and decided that I should "risk" it.
Logan, their wax specialist, did a wonderful job. She calmed me, spoke to me in a relaxing and conversational manner which helped to minimize the pain. She focuses on comfort instead of speed, which I really appreciated.
The space of the boutique added a lot to my comfort as well. It was well decorated and comfortable, not as sterile and medical as other places I've visited. All in all, I had a great visit and I look forward to returning in the future to get another wax and perhaps even getting my eyebrows done.

Awesome service and with great Covid precautions in place.

Rudina is so incredibly knowledgable and talented! If you are looking for gorgeous lashes you must make an appointment! There are so many services to choose from which builds a trusting relationship when it comes to your beauty! So wonderful! Deserves all of the five stars!

I cannot recommend Urge for Beauty and it’s owner Rudina enough! Rudina is hands down the best brow artist I have ever encountered, not only in DC but in countries like India where brow threading is a rite of passage. She is so knowledge and really takes her time, whereas other places I’ve been to rush through the process as quickly as possible, leaving room for error. When I first saw her, my eyebrows were a mess/ruined and she literally brought them back to life. I feel so much more confident and beautiful because of her craft! Besides her exceptional talent, she is an incredible person and I look forward to my visits each time for beautiful brows and great conversation. You won’t regret coming here for your beauty services!

Rudina showed an attention to detail and care I have never seen in all of my brow appointments anywhere. A perfectionist who didn’t leave a single stray hair left behind, I will definitely be back to see her again and again and again. .

I’ve going to Rudina for brow threading for the past 6 months, or so. And as long as I live in DC, I won’t be going to anyone else.
I’ve never been to a salon where anyone has taken such care of my brows, matches my personal preference, and makes the process as enjoyable as when I’m in Rudina’s chair. The results speak for themselves, but if that’s not enough, Rudina is absolutely amazing. She’s incredibly kind, great at what she does, and makes each appointment come alive. I could not recommend her any higher if I tried. I support her and her business and encourage everyone reading this to do so as well.

FABULOUS PRODUCTS!!! GREAT QUALITY!!!

Urge4Beauty is a professional beauty salon with quality service and people. Each time I visit and get my eyebrows threaded, they are done perfectly. It’s a great experience each time I go. 100% recommend Urge4Beauty.
Rudina cares about her clients and her business and it truly shows with every visit.
In terms of operating under COVID, Urge4Beauty requires an appointment to be made ahead of time and masks to be worn.

I had a massage at Urge4Beauty last Sunday. Juan was exceptional, he was professional and he can do different type of massages. I specifically asked for a deep tissue massage and he definitely delivered. He worked on the knots and tightness, I felt relaxed after my two hour session ended. I will definitely come back.

Best eyelashes and eyebrows I’ve ever had done in my entire life.
I am brazilian, so it means we are so much into looks and beauty. And Rudina surpassed the Brazilian quality of inspection. Services: Outstanding!!

I thought I was just going to get ombre eyebrows; however, I got so much more! From the moment I walked in, I was treated like family. We laughed, we joked and sang songs to the best music. Such an amazing experience! I was nervous to do my eyebrows, but Rudina and Regina had such great energy that I forgot how nervous I was.
Regina did my brows and she was very gentle and made sure I was adequately numbed and asked if I was okay. My brows look AMAZING! If you're looking for great experience, go to Urge4Beauty Boutique. Also, ask for Regina for perfect eyebrows, you won't regret it!

I have been going to Urge4Beauty for awhile now to get my brows threaded. Rudina takes her time and is so thorough!! She really knows what she is doing and walks through each step of how she is shaping my brows based on the shape of my face and everything. She really treats her clients like family and is such a wonderful person! Highly recommend this place, great vibes, great energy, and great services!

This place is absolutely amazing, very professional. Wonderful atmosphere. Rudina is nothing short of sweet and caring , she is always thinking of her clients and is super flexible . I can guarantee nothing short of an amazing experience. I wouldn’t trust anyone else but her with my eyebrows. She is truly a blessing to see every time I come by.